We were tasked with revamping NFL Sunday Ticket's branding and visual identity for its debut season on YouTube and YouTube TV. This project required ongoing support, including a multi-platform refresh, a refinement of the brand itself, 3D broadcast graphics, OOH, and more.

Role: Motion Designer / Editor

Agency: Hook

Credits:
Logan Bell, Creative Director
Mark Altman, Executive Producer
Martin Slomka, Motion Director
Carly Ouellette, Sr. Art Director
Lawrence Benjamin, Sr. Designer
Sophie Hautala, Jr. Designer

For the Youtube TV x LA Rams partnership, we took over the new 8-sided infinity board at the SoFi Stadium with a design inspired by football hashmarks with a twist.

Role: Motion Designer

Agency: Hook

Credits:
Logan Bell, Creative Director
Zach Feintuch, Copywriter
Erika Fiebiger, Executive Producer
Martin Slomka, Motion Director
Lawrence Benjamin, Designer

YouTube TV Tune-In Ads for the NBA Finals 2024.

Role: Motion Design

Agency: Hook

Credits:
Lawrence Benjamin, Designer
Logan Bell, Creative Director

We created this ice growth effect for a College Bowl Games Newsletter asset for YouTube TV. After creating the static asset, Lawrence and I created an animated version to further explore this concept. We used Houdini, C4D, and Octane.

Role: Motion Designer

Agency: Hook

Credits:
Carly Ouellette, Sr. Art Director
Lawrence Benjamin, Sr. Designer

YouTube TV Tune-In Ad for NHL 2023. Lawrence Benjamin and I created a breakdown video highlighting the process of the NHL scene that we created.

Role: Motion Design

Agency: Hook

Credits:
Lawrence Benjamin, Designer
Logan Bell, Creative Director

R&D from a social video done for YouTube TV and the NBA Finals 2023.

Role: Motion Design

Agency: Hook

Credits:
Lawrence Benjamin, Designer

Announcement video promoting the new Multiview feature on YouTube TV.

Role: Motion Design

Agency: Hook

Credits:
Logan Bell, Creative Director
Carly Oullette, Art Director
Lawrence Benjamin, Designer

YouTube TV social video promoting 4K streaming for the big game.

Role: Motion Design

Agency: Hook

Credits:
Logan Bell, Creative Director
Lawrence Benjamin, Designer

I teamed up with Lawrence Benjamin to create these intro animations for Hook’s 2022 Reel. We also created another version for fun with multiple camera angles and custom sound design by Joe Basile.

Role: Motion Design

Agency: Hook

Credits:
Lawrence Benjamin, Designer

Case study highlighting some of the work Hook has created for YouTube TV’s social channels over the last few years. The content supports ongoing brand, product, and community initiatives — from big sports moments to timely cultural and seasonal events.

Role: Motion Design, Compositing

Agency: Hook

Credits:
Logan Bell, Creative Director
Laura Krahel, Producer
Carly Oullette, Art Director
Lawrence Benjamin, Designer